Laneige Beauty Road Singapore ~ Meet Lee Sung Kyoung

Image of Laneige Beauty Road Singapore

Laneige Beauty Road Singapore

LANEIGE will be holding the annual LANEIGE Beauty Road with Water Sleeping Mask roadshow, a travelling beauty tour that illustrates the power of water in purifying and moisturizing your skin to achieve a sparkling ‘Good Morning’ skin with LANEIGE’s bestselling Water Sleeping Mask.

ION orchard (18- 24 May 2017)

The roadshow is set to take place in Singapore at ION orchard from 18 May to 24 May 2017 and will also mark the launch of the second run of the LANEIGE Refill Me Campaign – an enriching global initiative that motivates everyone to gain a greater understanding of water scarcity and join hands to protect our water supplies.

Give & you shall receive

From 18 May to 30 June 2017 for every purchase of the ‘Refill Me’ edition of the iconic Water Sleeping Mask and the limited edition Water Sleeping Mask – Lavender, LANEIGE will donate SGD2 to the Waterways Watch Society, pledging up to SGD12,000. Customers who contribute to this cause by purchasing the ‘Refill Me’ edition of the LANEIGE Water Sleeping Mask will also receive a complimentary Refill Me bottle (350ml), which acts as a physical reminder to cut down on pollution from disposable plastic waste.

The Beauty Road show will make its way to 13 cities

This year, the LANEIGE Beauty Road with Water Sleeping Mask roadshow will be making its way to a total of 13 cities, aiming to spread LANEIGE’s message of Sparkling Beauty, and bring K-beauty from Seoul to the rest of the world. Customers who visit the roadshow can expect to learn about the full range of LANEIGE’s Sleeping Care products through seven different interactive game zones including, Sleeping Beauty Zone, Scented Card Wall, Photo Zone, Scent Bar, VR Zone, Touch Touch and Water Hoop.

Image of Laneige Beauty Road Singapore Lee Sung Kyoung

Meet Lee Sung Kyoung at the Laneige Beauty Road Singapore, 20 May 4pm.

Meet Lee Sung Kyoung

LANEIGE brand ambassador and actress Lee Sung Kyoung, who starred in the widely popular Korean drama Weightlifting Fairy Kim Bok-joo, will be making an appearance at LANEIGE Beauty Road with Water Sleeping Mask on 20 May 2017 at 4pm. Exclusively for LANEIGE members, the top five spenders at all LANEIGE boutiques and counters from 12 May to 18 May 2017 will stand a chance to win a group photo opportunity with Lee Sung Kyoung during her appearance at LANEIGE Beauty Road with Water Sleeping Mask. For more updates and details on eligibility and terms and conditions, keep a lookout for updates on LANEIGE Singapore’s social media accounts. (LANEIGE Singapore Facebook, @LANEIGEsg)

Learn from Laneige professionals

Customers will also have the chance to learn from Cat Koh, Global Makeup Artist from LANEIGE on 19 May from 7pm to 8pm, as she shares the latest Korean beauty trends and conducts skincare and makeup demonstrations during the roadshow. On 21 May 2017, local lifestyle and beauty influencer Pei Shi, who goes by @speishi online and local actor Nat Ho (@iamnatho) will also be headlining an informative beauty talk from 4pm to 5pm where there will be a skincare Q&A session.

Laneige Beauty Road Location & Opening Hours

LANEIGE Beauty Road with Water Sleeping Mask roadshow will be held at ION Orchard, Basement 4 ION Station, from 18 May 2017 to 24 May 2017 (18 May: 12pm – 10pm, 19 May to 24 May: 10am – 10pm).


The ‘Refill Me’ and Lavender edition of the LANEIGE Water Sleeping Mask will be available from:

LANEIGE Beauty Road with Water Sleeping Mask roadshow: 18 May 2017 – 24 May 2017
LAZADA: 19 May 2017 – 21 May 2017
LANEIGE boutiques and counters in Singapore: 25 May 2017 – 30 June 2017

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